It’s no longer business as usual.

Today’s business landscape has changed dramatically. Competition is intense & disruption is here to stay.

The window available for your product/service offering to succeed is shortening.

At the same time, business models are changing rapidly. Consumers are getting choosier about what they use.

How can organizations thrive in this context?

Design thinking

Organizations are rapidly adopting
design thinking to solve various problems

Design thinking
is a user-centered
approach to
problem solving

Design thinking is about fusing the

creative & open-ended

with the

analytical & operational

Key principles of design thinking

Business problems using design thinking

We help solve business problems using design thinking



Our services

  • Idea & Business Purpose review

  • Market Context Analysis & Conversations

  • Contribution Analysis & Alternatives

  • Considerations & Benefits

  • Portfolio Recast & Market fitment alignment

  • Business Value Mapping

  • Market Validation & feedback analysis



Our services

  • Validating big impact ideas

  • Zooming in on the problem to solve

  • Customer journey mapping & viability testing

  • Value chain & business model definition

  • Design, build and test workable concepts

  • Story building and market validation



Our services

  • Market Trends & Competition Analysis

  • Build umbrella positioning

  • Benefits & key messages

  • Pricing analysis

  • Marketing outreach plan

  • Campaign ideas, budgeting & execution

Contemporary, curious and experienced. That’s us!

Our team has strong expertise around new generation business models in the B2C and P2P space like mobile-internet, FinTech, payments, hyper local services, e-commerce enablers, logistics, marketplaces, cloud software, business financing, online retail finance, online health & wellness and home automation by virtue of coaching/mentoring and working closely with several start-up and growth-stage companies over the last seven years.

Our experience spans banking, telecom, industrial automation, government services, supply chain, media, healthcare, manufacturing and hi-tech industries in the B2B space; across geographies like India, Middle East, Europe, US, Africa and Asia Pacific through our earlier engagements with large technology majors and MNCs.

We started Auspin Ventures with a vision of providing professional expertise and bandwidth for problem-solving, branding and marketing, all with a clear business-first focus.


N. P. Menon
N. P. MenonManaging Partner
Held executive leadership positions for over two and half decades, responsible for business, innovation, markets, strategy and products.

Deep expertise in running multi-national firms focused on products and IP assets, across industry verticals like Digital Commerce, Government, Logistics, Banking & Energy.

Established and ran Confianzys Consulting for 7 years, India’s first product business consulting firm

Works closely with startups and mature stage companies to enhance thinking and execution rigour.

Actively engaged in new generation business models like mobile-internet, fin-tech, payments, hyper-local services, e-commerce enablers, logistics, marketplaces, cloud software and business financing.

Shrinath V
Shrinath VPartner
A decade and a half experience with product firms like Texas Instruments, Nokia, Motorola & MapmyIndia

Strong experience in business, innovation & product management across domains like mobile devices, mobile software, location-based services & analytics

Been global product head for location based services on a range of Nokia phones used in over 100 countries

Led product marketing and ecosystem building for a range of Motorola phones, handled portfolio management, vendor management, product packaging & collateral, marketing & BD

Mentors and coaches teams & startups on product marketing & product lifecycle process, actively involved in Google’s start-up launch pad, a startup mentoring program.


Ramesh Srinivasan
Ramesh SrinivasanConsulting Partner
Professional coach / trainer for over three decades in the areas of Innovation, Problem solving, Marketing, Product Management and Customer Service

Delivered a number of Design Thinking workshops including in-house facilitations at Ness Technologies, Infineon, Honeywell, Emtec and other large corporations

Visiting faculty at Indian Institute of Management – Bangalore (IIMB); conducts courses for practicing managers on international marketing, technology product management, negotiation skills and cross-cultural business

Trained over 600 professionals in the Blackblot Product Management methodology across 80 companies in India

Certified Facilitator for LEGO® SERIOUS PLAY™, and the Problem Solving & Decision Making Techniques of Kepner-Fourie